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Michelle Farrell Emerson

Chief Marketing Officer

Michelle is that much-coveted marketing leader who possesses not only expertise in her field, but a keen understanding of the overall business strategy and direction, and what it takes to drive success. She oversees all marketing activity for The BARBRI Group companies.

Michelle has more than 25 years of experience leading consumer and business marketing at both Fortune 50 and private-equity owned companies in the education, technology, retail and fast-food categories. Companies like Sprint, Ascend Learning, Pizza Hut, Hallmark and others have benefited from her strategic guidance. Michelle’s background encompasses both the agency and client sides, experience that lends her a holistic and expert view of the marketing landscape.

Michelle is a proud journalism and mass communications graduate of Drake University (Go Bulldogs!) with a master’s degree in Advertising from the Medill School of Journalism at Northwestern University. She lives in the Kansas City metro area with her husband, Scott, and her three children, Matt, Grace and Jonny. In her spare time, she enjoys traveling with her family and watching her youngest play soccer. Every. Single. Weekend.

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