Asmita Singh is a growth marketing leader and respected demand generation expert with over 18 years of experience leading marketing teams and driving revenue growth and profitability for global education technology companies.

She has more than 12 years of technology, advanced analytics, and optimization experience and has led various analytics and digital projects within large companies, including Standard & Poor’s and Unilever India. She has strong financial acumen in P&L management, investment planning, attribution modeling, budgeting, and forecasting. She also has built and integrated marketing technology stacks for launching buyer-centric perpetual demand generation automation programs and developing advanced digital ecosystems to run marketing programs.

Asmita oversees the global marketing strategy and execution for BARBRI, which includes building digital marketing strategy and sales operations to drive revenue growth and designing multi-channel buyer-centric demand generation programs. She also provides analytics and business intelligence on the customer lifecycle for acquisition, engagement, and retention, driving profitable revenue growth for the organization. She is especially passionate about the science behind marketing and the impact of education on people’s lives.

Prior to joining BARBRI, Asmita served for two years as the SVP/Head, Bootcamps Marketing at 2U/edX, leading their consumer-centric go-to-market digital transformation for B2B and B2C audiences. She also led their innovation group at EdX that acted as an incubator for future big revenue generation ideas. With Travel Leaders Group (Internova), Asmita managed their luxury travel brands for B2C and B2B audiences including – Vacation.com, Protravelinc.com, Tzell.com, and Viewfrom36k.com. Before that, she held the position of VP of Digital Experience & Marketing Optimization at PR Newswire and has won multiple awards for marketing technology, excellence and innovation.

Asmita holds a master’s degree in Integrated Marketing from New York University, with a specialization in Advanced Analytics. She has an undergraduate Bachelors of Technology degree in Chemical Engineering from Harcourt Butler Technological Institute in India and lives in New Jersey with her husband, teenage daughter, and their two loving kitties.